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Oh Dear!

 
Author Mad Hatter
At Le Bounty
#1 | Posted: 21 Oct 2014 14:58 

Author Bobbins
Planning a blat
#2 | Posted: 21 Oct 2014 17:07 
It was never going to end well for Caterham (Cars), the brand has now moved from being the best at what they do (niche market sports cars) to being perceived as a failing organisation. CC and CF1 may not be the same, but the public's perception of branding will not distinguish as such. A sad day all round.

Author Born2Run
On driveway
#3 | Posted: 21 Oct 2014 17:15 
In the world of any advertising can be positive even when negative I would spin it something like.

We may not be in F1 but we do make the best value for money high octane small road car.

I agree mass perception by those who have not experienced a 7 will be negative but there is definitely an opportunity in the event to use the failure and promote the good bits for the future.

'Always an adventure, never a disappointment.'

Author Hal

On driveway
#4 | Posted: 21 Oct 2014 19:09 
They need to change the badges back to the old round design toot-sweet and pretend the F1 adventure was "nowt to do with us". As it wasn't, really.

That nasty rectangular badge reminds people.....

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