It was never going to end well for Caterham (Cars), the brand has now moved from being the best at what they do (niche market sports cars) to being perceived as a failing organisation. CC and CF1 may not be the same, but the public's perception of branding will not distinguish as such. A sad day all round.

In the world of any advertising can be positive even when negative I would spin it something like.

We may not be in F1 but we do make the best value for money high octane small road car.

I agree mass perception by those who have not experienced a 7 will be negative but there is definitely an opportunity in the event to use the failure and promote the good bits for the future.

They need to change the badges back to the old round design toot-sweet and pretend the F1 adventure was "nowt to do with us". As it wasn't, really.

That nasty rectangular badge reminds people.....